Goldroom is Aspire's design/marketing agency brand. Its visual identity has been extracted from production deployments (goldroom.io, print.goldroom.io) and is the default brand palette for any Aspire/AIOS-hospitality UI unless the user says otherwise. Captured 2026-05-02; revisited periodically.
Detail
Colors
Token
Value
Use
--accent
#715EE3 (violet)
Primary CTA, links, highlights
--accent-dark
#291F50 (deep indigo)
Hover state, dark accents
--accent-secondary
#1E1B4B (near-black indigo)
Headings on light bg
Background
white / very-light neutrals
Light mode
Background (dark)
#1a1a1a
Dark mode
Typography
Token
Value
Primary typeface
Inter
Weights used
400 (body), 600 (headings), 700 (CTA)
Heading pattern
Two-tone: dark for first half, accent for emphasis word (e.g., "Reach Goldroom designers")
Component conventions
Element
Token / Style
Card border-radius
18px
CTA buttons
Full-pill (border-radius 9999px)
Logo mark
Droplet shape (organic, asymmetric)
Sub-brand convention
"Powered by Goldroom" tag — applies to any landing/product where Goldroom is the design vehicle but not the primary brand
Figma source
File ID: aoi176LKtcuIWBf9ZMSQnT
Source pages (where tokens are most-faithfully expressed)
YES — Zinga shares the Aspire+Goldroom design family
Alby products
NO — Alby has its own kit (TBD)
"Powered by Goldroom" sub-brand convention
When Goldroom designs/hosts/maintains a page that's branded as another product (e.g., a Six Degrees landing built by Goldroom), the footer carries "Powered by Goldroom" as a small attribution. This:
Signals the design lineage without overwhelming the primary brand
Doubles as Goldroom marketing on every site it touches