Aspire brand architecture
Context
Aspire is the parent org for several distinct customer-facing brands. New agents and team members consistently confuse which brand owns what, so this is the canonical map.
Detail
Parent
- Aspire Digital Group (ADG) — holding/parent. Domain:
aspiredigital.group. Internal apps: Aspire Hub, smart-dashboard, smart-staff-portal, etc.
Customer-facing brands
| Brand | Domain | What | Vertical |
|---|---|---|---|
| Aspire Hospitality Group (AHG) | aspirehospitality.com.au | Holding for hospitality venues | Hospitality holdco |
| Chanya Thai | (subdomain of AHG) | Thai restaurant — Albany, WA | Restaurant venue |
| Venice Albany | (subdomain of AHG) | Takeaway / pizzeria — Albany, WA | Restaurant venue |
| Six Degrees | sixdegreesalbany.com.au | Coffee + dining — Albany, WA | Restaurant venue |
| Alby / Alby Place | myalby.com.au / place.myalby.com.au | Local marketplace + travel brand | Marketplace + Travel |
| Goldroom | goldroom.io / goldroom.tv | Design/marketing agency | Marketing agency |
| Zinga suite | getzinga.com.au, aspirepayment.com.au | Hospitality + accounting SaaS replacements (PMS, Booking, Channel Manager, Kitchen, Procure, Ledgr, Pay) | SaaS verticals |
| ZeeHost | zeehost.ai | AI restaurant host + HaaS landing | AI vertical |
| iZinga | izinga.ai | Platform brand for Knowledge OS / cross-tenant infra | Platform |
Knowledge OS vault namespace mapping
The vault namespaces map to brand folders (not legal entities):
| Vault namespace | Maps to |
|---|---|
adg | Aspire Digital Group ops (HR, finance, IT, internal projects) |
ahg | Aspire Hospitality Group ops (cross-venue HR, payroll, procurement strategy) |
chanya | Chanya Thai restaurant ops |
venice | Venice Albany ops |
six-degrees | Six Degrees ops |
alby | Alby Place / Alby Travel ops |
goldroom | Goldroom Design ops |
shared | Cross-brand decisions, concepts, ops that apply org-wide |
_inbox | OCR-ingested pages pending human review (confidence < 0.7 OR awaiting promotion) |
_meta | Vault meta-pages (dashboard, lint report, style guide, ingest log) |
Notes
- "Gold Room" (the marketing agency) is distinct from "Goldroom Print" (print storefront at
print.goldroom.io). Both under the Goldroom brand. - Six Degrees, Chanya Thai, Venice Albany are the only 3 hospitality venues. Gold Room is NOT a venue.
- All Aspire venues are in Australia (default AU/AUD/+61) — see aspire-venue-geography.
- Zinga is the SaaS replacement strategy: PMS replaces RMS Cloud, Booking replaces Fresha, Channel Manager replaces STAAH, Kitchen replaces Restoke, Procure replaces Foodrazor, Ledgr replaces Xero, Pay is the payment rail.
Provenance
Source of truth: CLAUDE.md + aios-workspace/<brand>/ folders.
🔗 Relationships
graph LR
aspire_brand_architecture["aspire-brand-architecture"]:::self
aspire_brand_architecture --> aspire_venue_geography["aspire-venue-geography"]
classDef self fill:#715EE3,color:#fff,stroke:#291F50;